Corona changed people’s needs, now people do not buy these goods instead of cream, oil
From April to August, these companies launched dozens of new product launches. These include fruit and vegetable washes, immunity-boosting juice, and turmeric milk and ice.
Launch of turmeric products
The president of Wipro Consumer Care and Lighting told that new products are very important to us since April 2020. During this time, the company has marketed soap, hand wash, sanitizers, sanitizers, germ-resistant cleaners, and fabric softeners.
AYUSH’s ongoing advice on turmeric also sped up the launch of products related to it: Amul launched turmeric ice cream and turmeric milk. Dabur CEO Mohit Malhotra said we launched more than 40 new products in three months after the outbreak of the Corona epidemic. Likewise, Marico has marketed honey, turmeric milk mix, and turmeric ginger milk. (Corona changed people’s needs, now people don’t buy this stuff like cream powder, oil anymore)
ITC launches 40 new products in 5 months
ITC, the country’s third-largest listed company in the packaged food industry, has launched 40 new products in the past 5 months. These include vegetables and floor cleaning products and drinks with immunity. Last year, the company launched a total of 60 new products.